The company has already shifted to a ‘partner-first’ model and is now launching a three-tier program for solution and service providers, Silverfort Channel Chief Leslie Bois tells CRN.

Silverfort announced its first formal channel program Wednesday as the identity security firm looks to work with partners to protect against the rising threat of identity-based attacks, Channel Chief Leslie Bois told CRN.

Bois, formerly the channel chief at cybersecurity vendors including Veracode and Kaspersky Lab, said she joined Silverfort in early 2023 to build out the company’s partner strategy. The vendor has since shifted to a “partner-first” model and already generated nearly 100 percent of its sales through the channel in its first year of taking the approach, said Bois, vice president of global channels at Silverfort.

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The launch of Silverfort’s formal partner program follows the identity protection vendor’s Series D funding round of $116 million in January led by Brighton Park Capital, at a valuation reportedly in the vicinity of $1 billion.

Bois said the new three-tier program is aimed at helping the channel to capitalize on the “huge opportunity for partners” available in doubling down on identity security with the help of Silverfort. The company’s identity security technology is aimed at complementing rather than replacing existing identity management tools, she noted.

“Whatever identity product or technology that they might be using now, we can extend that to other areas that were not able to be protected [previously],” Bois said. “We can snap into any partner’s ecosystem and add additional value immediately.”

Even for those that have already invested in identity management and security, Silverfort can help partners and customers to solve a problem that they couldn’t solve before “without having to change anything,” she said.

For many organizations, getting good visibility into identity infrastructure poses a big challenge, according to Mark Grassmann, national cybersecurity practice principal at Alchemy Technology Group, a Houston-based partner of Silverfort.

Silverfort’s identity threat detection and response (ITDR) capabilities can provide the boost to identity visibility that so many customers need, Grassmann said.

The company’s technology “reduces significant cyber risk for clients that are aware of how important identity security is to their overall cybersecurity posture,” he said. “There’s very few other controls that can be as effective to today’s most significant threat actor risk.”

Additionally, Alchemy Technology Group has found that protecting highly privileged administrative accounts and service accounts “continues to be a challenge for legacy privileged access management platforms,” Grassmann told CRN.

“The simplicity with which Silverfort, as an identity threat detection and response solution, can solve for that is unique,” he said. The Silverfort offering ultimately “drives time to value in a much quicker period than what we typically saw [with] some of the traditional and legacy solutions,” Grassmann said.

Grassmann said his firm has enjoyed a “very lucrative” partnership overall several years so far with Silverfort, and that he’s glad to see the new partner program and investment from the company. The new Silverfort partner portal includes highly useful educational content and collateral, he noted.

Along with the Silverfort Academy portal, other features of Silverfort’s new Unified Partner Program include compliance support, discounts, joint marketing and other forms of enablement, the company said.