AI Will Increase the Quantity—and Quality—of Phishing Scams


AI Will Increase the Quantity—and Quality—of Phishing Scams

A piece I coauthored with Fredrik Heiding and Arun Vishwanath in the Harvard Business Review:

Summary. Gen AI tools are rapidly making these emails more advanced, harder to spot, and significantly more dangerous. Recent research showed that 60% of participants fell victim to artificial intelligence (AI)-automated phishing, which is comparable to the success rates of non-AI-phishing messages created by human experts. Companies need to: 1) understand the asymmetrical capabilities of AI-enhanced phishing, 2) determine the company or division’s phishing threat severity level, and 3) confirm their current phishing awareness routines.

Here’s the full text.

Posted on June 3, 2024 at 7:04 AM
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AI Will Increase the Quantity—and Quality—of Phishing Scams A piece I coauthored with Fredrik Heiding and Arun Vishwanath in the Harvard Business Review: Summary. Gen AI tools are rapidly making these emails more advanced, harder to spot, and significantly more dangerous. Recent research showed that 60% of participants fell victim to artificial intelligence (AI)-automated phishing,…

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