‘We have a lot of prospects interested in SuperOps, and my focus will be on reaching out to them, engaging in meaningful conversations and understanding their needs,’ says Brandi Crown, SuperOps’ new U.S. head of sales. ‘We aim to help MSPs not only manage their operations more effectively but also to capitalize on tools and strategies that can drive profitability and efficiency.’

SuperOps has appointed Brandi Crown as its new U.S. head of sales, marking a significant step in the company’s ongoing mission to enhance the MSP space with cutting-edge solutions and strategic growth initiatives.

Crown, who officially took the role Aug. 5, was most recently at PSA/RMM vendor Syncro as senior director of sales, where she led the sales team and drove revenue growth, establishing herself as a key player in the company’s success.

In her new role at SuperOps, Crown will focus on strategic growth initiatives, innovative sales strategies and building solid relationships with customers and partners.

“My strategy will involve refining our outbound motion in the U.S., engaging with prospects and ensuring we are effectively communicating our value propositions,” Crown told CRN. “Events will be crucial in gathering feedback and aligning with our product team to push forward.”

[Related: SuperOps Joins Pax8 Marketplace: We Came In ‘Looking To Disrupt’]

Juan Fernandez, channel chief for AI-powered RMM/PSA company SuperOps, said what he admires most about Crown is her work ethic. “We live, eat and breathe to get [stuff] done,” he said. “When you know you have a team that’s driving toward the goalpost all the time, it’s just a breath of fresh air,” he told CRN. “Her reputation has a lot to do with her customer-centric focus and also her real attention to detail in terms of helping MSPs move their business forward.”

Crown’s appointment comes as Claymont, Del.-based SuperOps is pushing technological boundaries and driving innovation in the MSP industry.

“We have a lot of prospects interested in SuperOps, and my focus will be on reaching out to them, engaging in meaningful conversations and understanding their needs,” Crown said. “We aim to help MSPs not only manage their operations more effectively but also to capitalize on tools and strategies that can drive profitability and efficiency.”

To differentiate SuperOps in a competitive market, she said the company will focus on rapid feature releases and responsiveness to community feedback.

“SuperOps is exceptional in how quickly they integrate feedback and build features that genuinely meet our partners and prospects’ needs,” she said. “This alignment between product development and market demands is crucial.”

Paco Lebron, CEO of Chicago-based MSP ProdigyTeks, said Crown has proven over the years that partners are not just a number but are critical members of a company’s growth.

“Partners should be excited to know that she will be bringing in the type of leadership that helps partners be heard and drives not only the direction of SuperOps’ business but also their own businesses with the right systems and tools,” he told CRN.

Crown said she is committed to fostering a “collaborative and motivated sales team” and plans to create an environment “where we achieve our goals together and acknowledge each other’s efforts will be vital for driving results.”

“SuperOps has a solid reputation for engaging with the industry, participating in events and building valuable partnerships,” she said. “We will continue to focus on these relationships to ensure long-term success and growth.”