‘We’ve joined forces almost as an answer to K 365,’ says HaloPSA CEO Tim Bowers. ‘Rather than going at it from a price point angle, ours is more get the best tools you can, not the cheapest tools you can. It’s going to make it a lot easier for people to get on board and sign up and start with the best tools on the market.’

HaloPSA has partnered with NinjaOne to bring an all-in-one, “top tier” solution giving MSPs another option for a “best in class” tool while competing with rival Kaseya’s offering, according to HaloPSA CEO Tim Bowers.

“Rather than trying to be the cheapest, we’re all about offering top-tier, best-of-breed solutions. We’ve joined forces almost as an answer to K 365,” Bowers told CRN in an exclusive interview. “Rather than going at it from a price point angle, ours is more get the best tools you can, not the cheapest tools you can. It’s going to make it a lot easier for people to get on board and sign up and start with the best tools on the market.”

The move is in response to rival vendor Kaseya earlier this year launching Kaseya 365 that allows MSPs to manage, secure, back up and automate all their clients’ environments through one subscription and one license.

The HaloPSA-NinjaOne partnership, announced at its HaloPSA Orbit conference Tuesday at the McLaren Technology Centre in Woking, U.K., allows MSPs to operate with tightly integrated tools that enhances service capabilities and prepares for future technological advancements.

“We’ve always worked well with Ninja,” Bowers said. “Their team is very product-focused, like us. We first spoke with them about a partnership seven years ago when we were smaller and now the timing feels perfect. Together, we can ensure seamless integration and rapid support.” He said the partnership promises a “strong, unified platform” for MSPs that enhances efficiency by offering tight PSA (professional services automation) and RMM (remote monitoring and management) tool synchronization. And as AI evolves, it positions both companies to deliver faster and more integrated responses to customer needs.

“We want to be number one in the PSA market, and we do want the largest market share,” he said. “That’s always been our goal, and I’m still confident we’ll achieve it. I wouldn’t put a timeline on it, but I don’t see why we can’t do it.”
“We’re thrilled to strengthen our integration with HaloPSA to provide MSPs with even more value through our integrated services,” said Rahul Hirani, SVP of product management at NinjaOne, in a statement. “As endpoint use continues to grow, MSPs are under more pressure to manage and secure customers’ devices. This means MSPs have some of the most complex needs in IT — they need great products and great support at a great price.”

HaloPSA and Tom Wyant, co-founder and CEO of Traverse City, Mich.-based MSP and NinjaOne partner Wyant Technologies, said the partnership comes as a relief to many MSPs who previously faced challenges using the two platforms separately.

Wyant recently switched from Miami, Fla.-based Kaseya to Halo and Ninja after dealing with ongoing billing issues from the K 365 provider.

“I’m still dealing with billing problems after years,” he said. “Ninja and Halo’s billing system has been a breath of fresh air. It works seamlessly without the headaches. With Halo, there’s a lot more clarity now. If they can show how the platforms integrate and work together, it will make a huge difference, especially for those switching from Kaseya or other providers like ConnectWise.

“People are looking for a solution that doesn’t come with the baggage of Kaseya,” he added. “This partnership might just be what we need.”

AI-Powered Enhancements And A Business Improvement Initiative

HaloPSA also announced Halo Gravity, a business improvement service slated for mid-2025, designed to help MSPs improve their operational efficiency, profitability and scalability. The service, which is slightly similar to ConnectWise Evolve groups, will focus on fostering collaboration among MSPs.

“Halo Gravity has been in the works for a while, but we’re finally at a point where we have the customer size to make it viable,” Bowers said. “It’s really aimed at helping MSPs not just run better, but also scale and position themselves for acquisitions if that’s a goal. We want to create a space where MSPs can partner, grow and exit successfully.”

He said with many Halo partners now backed by private equity or larger MSPs, the initiative will assist MSPs in navigating mergers, acquisitions and partnerships.

Lastly, the Stowmarket, UK-based PSA vendor announced new AI-driven features aimed at augmenting the roles of level-one support technicians and streamlining processes within account management and sales.

“Our goal with AI is to enhance how MSPs operate by automating many of the tasks currently handled manually,” Bowers said. “For example, through the self-service portal, end users will soon be able to automate licensing purchases and hardware orders. We’re also developing AI chatbots that can review past orders and offer smart suggestions for additional services, making it easier for MSPs to deliver exceptional service without adding barriers to their workflow.”

He added that its inaugural conference and latest announcements mark “a pivotal moment” for the company as it solidifies its place among the leading names in the MSP industry.

“We’ve always aimed to be the number one PSA provider, and I believe we’ll achieve that,” he said. “Unlike other companies that are branching into backup solutions or endpoint tools, we’re staying in our lane. We focus on PSA and business management, which are our core strengths. We’re evolving fast, and the feedback we get from MSPs will shape the future of these initiatives. Ultimately, we want to create a community where MSPs can grow, thrive and access the best resources the industry has to offer.”