Cloud Market Share For $84B Q3 2024: AWS, Microsoft, Google Cloud Lead
- by nlqip
Here are the global cloud market-share numbers for the third quarter of 2024, with AWS, Microsoft, Google Cloud, Alibaba and Oracle ranking in the top five.
Amazon Web Services, Microsoft and Google—combined—accounted for a total of 68 percent share of the $84 billion global cloud market in third-quarter 2024.
AWS, Google Cloud and Microsoft have been battling for years for leadership in the massive cloud market on a worldwide basis, which has exceeded $313 billion in total revenue over the past 12 trailing months, according to new market research from Synergy Research Group.
“Over the last four quarters the market has grown by almost $16 billion, while over the previous four quarters the respective figure was $10 billion. Given the already massive size of the market, we are seeing an impressive surge in growth,” said John Dinsdale, a chief analyst at Synergy Research Group, in an email to CRN.
[Related: Microsoft Vs. AWS Vs. Google Cloud Earnings Q3 2024 Face-Off]
The top five worldwide cloud market-share leaders are AWS, Alibaba, Google Cloud, Microsoft and Oracle.
$84 Billion Cloud Market, AI A ‘Prime Factor’ In Growth
Enterprise spending on cloud infrastructure services reached $84 billion during the third quarter of 2024, up roughly $16 billion, or 23 percent year over year.
“While some market headwinds have diminished, it is undoubtedly AI that is a prime factor behind this increased growth rate. New AI-oriented services and technology are helping the major cloud providers to ride a wave,” said Dinsdale. “New capabilities lead to increased demand, which leads to increased revenues, which then enables more investment in underlying technologies.”
Relative to early 2023, Synergy said Google Cloud, AWS and Microsoft have seen growth rates improve, with a particularly strong uptick at AWS and Google Cloud. Synergy’s cloud market data includes global sales from Infrastructure as a Service (IaaS), Platform as a Service (PaaS) and hosted private cloud services. IaaS and PaaS services account for the bulk of the market.
CRN breaks down third-quarter 2024 cloud market share numbers for AWS, Alibaba, Google Cloud, Microsoft Azure and Oracle that every customer and solution provider should know about.
No. 5: Oracle
Q3 2024 Market Share: 3 Percent
Q2 2024 Market Share: 3 Percent
Q3 2023 Market Share: 2 Percent
Cracking into the top five global market-share leaders was Oracle, which won 3 percent share of the cloud infrastructure services market.
Austin, Texas-based Oracle gained 1-point market share year over year compared with Oracle’s 2 percent share in third-quarter 2023.
For Oracle’s most recent first quarter 2025 financial earnings results, the company reported total revenue of $13.3 billion, up 7 percent year over year. Cloud services sales were up 21 percent year over year to $5.6 billion.
No. 4: Alibaba
Q3 2024 Market Share: 4 Percent
Q2 2024 Market Share: 4 Percent
Q3 2023 Market Share: 4 Percent
The Chinese cloud giant won 4 percent share of the global cloud market during third- quarter 2024, representing flat share growth year over year.
Alibaba’s market share reached 6 percent in fourth-quarter 2021 but has slowly dropped over the years. The Hangzhou, China-based company now captures about 4 percent share each quarter.
For Alibaba’s first quarter fiscal year 2025, the company reported $33.5 billion in total revenue, an increase of 4 percent year over year. Alibaba’s Cloud Intelligence Group generated $3.65 billion in sales, up 6 percent year over year.
No. 3: Google Cloud
Q3 2024 Market Share: 13 Percent
Q2 2024 Market Share: 12 Percent
Q3 2023 Market Share: 11 Percent
Google Cloud generated $11.4 billion in revenue during third-quarter 2024, representing a 35 percent spike year over year.
This momentum led to Google Cloud achieving a record 13 percent global market share in third-quarter 2024, up 2 points compared with 11 percent share in third-quarter 2023.
The Mountain View, Calif.-based cloud titan has been gradually winning more market share on a global basis over the past several years. For example, in fourth-quarter 2017, Google Cloud’s market share was only 6 percent.
No. 2: Microsoft
Q3 2024 Market Share: 20 Percent
Q2 2024 Market Share: 23 Percent
Q3 2023 Market Share: 23 Percent
Microsoft placed second for global market share by capturing 20 percent share.
Synergy said it recently changed the way that Microsoft Azure revenue is categorized. Some Azure revenue has been restated as SaaS rather than IaaS or PaaS. This reduced Microsoft’s market share for cloud infrastructure services but increased its share of the SaaS market.
It is key to note that Microsoft does not publicly provide exact Azure revenue numbers. Instead, the company includes Azure sales alongside server product revenue and other cloud services as part of Microsoft’s Intelligent Cloud business unit.
Microsoft’s Intelligent Cloud business generated $24.1 billion in sales during third-quarter 2024, up 20 percent year over year.
No. 1: AWS
Q3 2024 Market Share: 31 Percent
Q2 2024 Market Share: 32 Percent
Q3 2023 Market Share: 32 Percent
AWS remains the dominant global market-share leader in cloud computing, which has been true for over a decade. AWS has typically achieved between 31 percent and 33 percent share of the global market each quarter over the past several years.
The Seatle-based cloud giant won 31 percent share of the worldwide cloud infrastructure services market during third-quarter 2024, down 1 point from 32 percent share year over year.
AWS generated $27.5 billion in total sales during third-quarter 2024, representing a growth rate of 19 percent year over year.
Other Top Market-Share Leaders
Salesforce Q3 2024 Market Share: 2 Percent
IBM Q3 2024 Market Share: 2 Percent
Tencent Q3 2024 Market Share: 2 Percent
Huawei Q3 2024 Market Share: 2 Percent
There are several companies jostling to crack into the top five market-share leaders. Salesforce, IBM, Tencent and Huawei all generated roughly 2 percent global market share.
Other companies that have a market share of 1 percent include Akamai, Baidu, China Telecom, China Unicom, Fujitsu, NTT, Snowflake, SAP and VMware.
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Here are the global cloud market-share numbers for the third quarter of 2024, with AWS, Microsoft, Google Cloud, Alibaba and Oracle ranking in the top five. Amazon Web Services, Microsoft and Google—combined—accounted for a total of 68 percent share of the $84 billion global cloud market in third-quarter 2024. AWS, Google Cloud and Microsoft have…
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