Google is putting its Gemini AI models inside TVs as well as Android and Pixel smartwatches. Here’s what it means for Google partners.

Google’s flagship artificial intelligence model Gemini is being integrated into new Google devices including Google TVs and potentially replacing Google Assistant on Android and Pixel smartwatches.

At CES 2025 in Las Vegas today, Google unveiled that upcoming Google TVs will allow users to have conversations with their TVs without having to speak directly into the remote via an upgraded Gemini-powered voice assistant.

Google said the goal is to let users leverage new Gemini models to make searching and interacting with a TV more “intuitive and helpful.”

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Matthew Wirsta, CEO of Google Cloud partner Wirsta Corp., said getting Gemini in front of millions of Google TV and Google smartwatch users is a great way to get people familiar with Gemini.

“If people get used to playing with and interacting with Google’s AI in their normal day-to-day routine, that spreads massive awareness and trust in the end user community,” Wirsta said. “By putting Gemini models in people’s homes and on their wrist, they’ll get comfortable with it and their level of trust in AI and Google will grow.”

Compared to many other tech companies who sell mainly to businesses and enterprises, Google’s large portfolio of home and personal devices will help Gemini get a leg-up over the competition, he said.

For example, Google Gemini has already been integrated into Google’s portfolio of smart home devices, which include Nest cameras and Google Home management devices.

“There’s obviously an AI arms race going on in the tech industry. AI models are a major factor in this race. Gemini will have an advantage because Google devices and software are in so many people’s homes. Putting Gemini now on their wall [Google TV] and on their wrist [Google smartwatches] will get even more people comfortable using Gemini on a regular basis,” said Wirsta.

Google said the new Gemini features will begin rolling out later in 2025 on select Google TV devices.

Gemini Set To Hit Google Smartwatches, Wear OS

Over the past year, Gemini has been integrated and made available on many Android and Google Pixel phones. It now appears that Gemini will be injected into Android and Google Pixel smartwatches.

Reports from CES this week show that Google is planning an AI upgrade for its Wear OS via Gemini.

Gemini is listed by name in Google’s latest App beta code pertaining to wearables, which means it will likely replace the Google Assistant feature on smartwatches.

Enabling Gemini on Wear OS will provide a more intuitive and conversational experience compared to Google Assistant which provides information on simple tasks like weather updates, personal reminders and alarms.

Google has already hinted that, in March 2025, the company will announce a new feature for its Wear OS devices.

CES is in Las Vegas this week, running Jan. 7-10.