“With Verify API, businesses can customize the verification and authentication experience by market needs, customer preferences, or business priorities with peace of mind—and with automatic multichannel fallback,” the company said in a press release.

Verify API also allows custom routing to help customers build routing rules for tailored delivery across all channels and markets.

Arms against fraud, social engineering, and phishing

Verify API is designed to help organizations to defend against cyberfrauds looking to take advantage of weak authentication regimes and compromised devices and SIMs.

Promising built-in defense against SMS vulnerabilities, such as social engineering, phishing, and SIM-based attacks, the Verify API claims to offer a more secure end-user verification experience. The verification is done without OTPs and silently behind the scenes, according to Telesign’s website.

“Verify API equips businesses with a diverse range of authentication channels that provide a more predictable cost structure,” the company said. “This cost-effective approach not only helps in mitigating risks associated with over-reliance on any single communication channel but also ensures that businesses can maintain affordability without compromising on security.” VerifyAPI is generally available to customers and the company already has a few early signups, including AstroPay, OfferUp, Amount, and Mamba.